Fifa: EA Sports to break away from football body
Video games publisher Electronic Arts says it is going to stop making Fifa branded football titles.
It is one of the most profitable brands in gaming history, but the cost of the licence was one reason
the decision was made to ditch the partnership.
EA will continue to make football video games, but from 2023 they will come under a new banner
Fifa says it plans to release its own rival games, saying: "The Fifa name is the only global, original title."
While the gameplay mechanics and core modes of play will be similar to what players have come to expect in recent years
this change will likely see the title offer a broader range of other experiences
The Fifa franchise has been so successful in part down to detailed licensing agreements
Allowed for accurate representations of team kits, players faces and stadia to be seen on screen.
Probably the easiest thing that we could have done would have been to maintain the status quo
Fifa has been an incredibly successful game over time.